Not only do we think the billboard deal pushed by 4th ward Ald. Allspaghetti stinks, but now we find out billboards can stink, literally!
According to blog author Jen Aronoff, of What's In Store, the above pictured billboard is a new scent-marketing attempt -- "The Bloom grocery store chain, part of Food Lion, erected the giant sign at 1220 River Highway, between a Shell gas station and a storage facility, to promote its new brand of beef. It'll disperse the scent during rush hour, from 7 to 10 a.m. and from 4 to 7 p.m., every day until June 18, and is visible to drivers heading west, toward Catawba County. It pairs the smell with a big visual, showing a giant piece of steak and a French fry on a giant fork, and is one of the first of its kind in the country."
The PRU Crew expects the people from PETA will pitch a fit and could possibly retaliate with an aromatic billboard of their own -- eau du meat-processing plant? Let the scent-marketing wars commence!
Enjoy your weekend -- we hope it doesn't stink!
June 4, 2010
Billboards Stink!
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2 comments:
LOL. What will they think of next.
2:20 PM, no kidding! I like the smell of grilled steak but I wouldn't want to smell it every day. Can you imagine if you lived near where this is?
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